Indoor Activity

All Blacks Experience

Housed in Auckland's SkyCity Precinct, the All Blacks Experience takes families through 120 years of New Zealand rugby across five interactive zones in a 60-minute guided session. The draw for kids is the hands-on training field, where they can try kicking and passing drills, but the haka performance tends to be what sends everyone home still talking — a multi-sensory live performance that lands with real weight.

How muchTe utu: $35–$69
Ages: 4–89+
WhereKei hea: Auckland CBD
Rating: 4.8; 1,031 on Google

Get directions Their websiteexperienceallblacks.com

Perfect for

Indoor Activities

LocationTe wāhi

Auckland CBD

Level 4/88 Federal Street

Directions Website

What it is

The experience weaves Māori heritage throughout, exploring the whakapapa that underpins the national teams and the values — humility, teamwork, respect — that the All Blacks and Black Ferns represent. Stories are told by players who lived them, which gives the whole thing a credibility that a standard museum display rarely manages.

A VIP player tour option is available for groups wanting something more exclusive. There is also a retail space carrying official All Blacks merchandise, billed as New Zealand's largest stockist of the range.

What other parents say

Neo Elvin3 months ago

My son and I had a great time at the All Black Experience. Liam was engaging, funny and very knowledgable. All the segment were great and immersive, I loved the haka and my son had a ball of time with the stations right at the end. Shame that we were in a rush to leave so we couldnt get the personalised TShirt or the players card printed. It wiuld have been great to have, but no regrets anyways.

Alyssa Rust4 weeks ago

Attended the All Blacks tour as one of our first activities in New Zealand. Our guide, Ben, was super informative, engaging and made the tour personable. Went on a Monday morning and had a small tour of five. Loved hear all the historical information, cultural connections, and also having some fun interactive parts of the tour.

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Natalie Kerkman2 months ago

A day completely immersed in rugby. 🏉🇳🇿☘️ We kicked our day off at the All Blacks Experience, learning about the history of one of the world’s most iconic teams. After spending the past week touring the North Island and soaking up Māori culture and New Zealand’s incredible heritage, it was impossible not to get caught up in the black jersey fever. The All Blacks experience was fabulous (the Haka an absolute stand out) and the perfect activity before we headed out to Eden Park to watch the All Blacks v Ireland. As Australians with Irish heritage, it meant loyalties were with Ireland...but after a week taking in the Māori culture, and an All Blacks win, some of us showed our true colours (and our new purchases from the All Blacks store).

Kimberly Norman7 months ago

We did a group tour of the all blacks experience which I had no idea what to expect. Coming from America I have very knowledge of the game of rugby outside of knowing that the all blacks are a good team. Emma was an incredible guide with incredible energy and enthusiasm! I loved how interactive the experience was and I found the rugby games at the end especially fun! With a private group there were no kids to get in the way so we were able to try all the games with no disturbance!

A Gren4 months ago

Absolutely fantastic activity all round. Ruben took us through a fabulous journey through the all blacks history and passion for the game that can only be conveyed by someone who has a love of the game and team too. We were treated so well with polite courtesy and passion. Nothing was too much for him. Later we were lucky to meet with Ian Jones who also welcomed us with a big All Black welcome and photos for a Welshman patiently waiting for his team to get back up to the levels and passion of the All Black’s. Thank you all for the passion and “Hwyl” we we need back in Wales

Reviews from Google.